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AAM High! Webinar: The CX Advantage: How Client Experience Powers Performance and Profitability

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September 10 @ 1:00 pm - 2:00 pm EDT

Client experience is no longer a soft skill. It is a measurable business driver. This session explores how firms that intentionally design and deliver exceptional client experiences achieve stronger client retention, deeper relationships, increased revenue, and greater profitability. Participants will learn the key components of a successful CX strategy, discover how to connect client experience initiatives to business outcomes, and gain practical insights for creating meaningful experiences that differentiate their organization and drive long-term growth.

Speaker

Jen Hertzig

Jen Hertzig is a Principal at Pinion leading Brand and Client Experience. She helps drive firm growth by connecting client insights, experience strategy, and brand development to create stronger client relationships, increase retention, and deliver measurable business impact

 

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The Association for Accounting Marketing (AAM) is an association of accounting firm professionals who impact a firm’s growth and sustainability. Members include marketers, business developers, CPAs, firm administrators and businesses that serve the accounting industry. Through industry-leading networking, educational resources and thought leadership, AAM elevates the stature of practice growth, focusing on growing people and, hence, the accounting practices that employ them.