AAM High! Webinar: Accounting Marketing Impact: Insights on Which Marketing Techniques Work Best in 2026

With the median growth rate for accounting firms falling to its lowest point in five years, it is more critical than ever to understand exactly how elite performers are still growing 3.5X faster than the competition. Join Austin McNair and Will Casserly from Hinge as they provide a deep dive into the most impactful marketing techniques for 2026, from high-impact conference networking to the strategic power of free consultations. This session moves beyond theory to offer practical insights, showing real-world examples of how top firms translate technical expertise into accessible content that builds human relationships. Attendees will walk away with actionable resources and a clear roadmap for activating their own subject matter experts to drive measurable business development.

Speakers

Will Casserly

Will Casserly is a Managing Director at Hinge, specializing in helping accounting and financial services clients achieve their strategic, brand visibility, and growth objectives. He brings over 30 years of business development experience, encompassing in-house marketing, agency work, communications, media and public relations, design, and more.

Austin McNair

Austin McNair is the Head of Marketing at Hinge where he helps guide clients through the complexities of modern marketing. Central to Hinge’s research and content marketing strategy, Austin is also the host of Hinge’s podcast Spiraling Up. Austin will be speaking next month at AAM Summit!