AAM High Webinar
Events
Today’s Top Challenges for Large Accounting Firms
Program Description Join Lisa Simpson, Vice President of Firm Services for the AICPA, as she reviews what large firms rank as their top challenges. In addition, she’ll share insights from…
Diversity, Equity, & Inclusion Webinar: Recognizing and Combating Unconscious Bias
First impressions are the basis for unconscious bias. Unconscious bias is the soft prejudices we all have and are unaware of. In today’s world, this lack of awareness can profoundly…
Diversity, Equity, & Inclusion Webinar: Short Horizons Drive Long-Term Success
This webinar is provided in collaboration with CPAmerica. In this “career-fluid” era, everyone—firms, professionals, and clients—are increasingly remixing workload, time, place, and pay into smaller bites to support sustainable growth…
Diversity, Equity, & Inclusion Webinar- Fighting the War for Talent: How DEI & Marketing Can Give Your Firm an Advantage
Recruiting, hiring and retaining talent is one of the biggest challenges accounting firms face in today’s market. And with enrollment in college accounting programs down as much as 30%, this…
AAM High! Webinar: The Evolving Role of the Marketer
They say the only constant is change - and that seems to be true in our profession as well. As accounting marketers, how have our roles changed and where are…
AAM High! Webinar: When a Trend Becomes an Opportunity and How to Market It
It’s not unusual for a partner to return from a conference with an idea for a new service, or a regulation changes that creates an opportunity almost overnight. How should…
AAM High! Webinar: Differentiating with Anywhere Work and Remote Client Services
If you’re building a specialty practice or industry niche and feeling geographically constrained, or you have team members who resist the commute to clients, positioning your firm for remote client…
AAM High! Webinar: Are you Ready to be a Challenger?
Let’s face it. Accounting marketers are in uncharted territory. The Post-COVID market is very picky, AI is turning our traditional bread & butter services into toast, and M&A is creating…
AAM High! Webinar: A Marketer’s Road Map to Driving Sales Culture
While marketing and sales are both tasked with driving awareness, leads and ultimately revenue to the firm…the paths are very different. If your already full plate of marketing duties also…
AAM High! Webinar: From Pointless to Powerful: Making Your LinkedIn Presence Matter in the Accounting Industry
Discover the secrets to transforming your LinkedIn presence in the accounting industry. Join us for an engaging webinar that will explore strategies to leverage LinkedIn for success with practical approaches…
AAM High! Webinar: How Accounting Marketers Can Navigate the Opportunity and Obstacles of ChatGPT
ChatGPT and hundreds of other generative AI tools have exploded in popularity this year introducing a new wave of disruption for accounting marketers. How should we prepare and adapt for a…
AAM DEI Webinar: Employee Resource Groups (ERGs) 101
Employee resource groups (ERGs) have been flourishing in the last year as companies explore strategies to strengthen their diversity, equity, and inclusion (DEI) initiatives. Like all new ventures, the journey…