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AAM High! Webinar: How Accounting Marketers Can Navigate the Opportunity and Obstacles of ChatGPT

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August 30, 2023 @ 1:00 pm - 2:00 pm EDT

ChatGPT and hundreds of other generative AI tools have exploded in popularity this year introducing a new wave of disruption for accounting marketers. How should we prepare and adapt for a future dominated by these tools? Join Hinge’s Karl Feldman and Austin McNair for a discussion of specific strategies accounting marketers should consider in the wake of this artificial intelligence boom. Moreover, they’ll discuss primary risks associated with using these tools and how you can develop a roadmap for responsibly using these tools.

Presenters:

Headshot of Karl FeldmanKarl Feldman, Senior Partner at Hinge

 

 

 

Headshot of Austin McNairAustin McNair, Senior Marketing Manager at Hinge

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The Association for Accounting Marketing (AAM) is an association of accounting firm professionals who impact a firm’s growth and sustainability. Members include marketers, business developers, CPAs, firm administrators and businesses that serve the accounting industry. Through industry-leading networking, educational resources and thought leadership, AAM elevates the stature of practice growth, focusing on growing people and, hence, the accounting practices that employ them.