Virtual Campfire: Brand Management

We’ll dive into rebranding, navigating mergers, aligning your firm with messaging and positioning, enforcing brand guidelines, activating your brand effectively, and conducting a brand audit. Join us to gain practical strategies for enhancing brand awareness, fostering consistency, and driving differentiation in a competitive market. Don’t miss this opportunity to exchange ideas on optimizing your accounting firm’s brand impact.

SMES

Mike Jones

Remarkable accounting firm brands require authenticity and a die-hard commitment to values, personality, and story. Mike Jones passionately pursues these beliefs as CEO of his brand consultancy – Resound – and the numerous client’s they’ve helped to discover, craft, and refine their own brands. He also explores these topics on his podcast, in his book, “You Are Remarkable”, and with his speaking at numerous industry events and universities across the US. In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal. He also serves on the boards of PHX Startup Week, TCH, and Conscious Capitalism Arizona…at least when he and his wife, Adrienne, are not chasing down their 3 kids. If you want to connect, LinkedIn’s usually where you’ll find him – linkedin.com/in/remarkamike.

Barry Benton

Barry’s nomadic nature serves him well in his role as Gittings Global Director of Business Development. With over two decades of sales and photography experience, Barry has traveled hundreds of thousands of miles to expand our global reach and connect with legal and accounting firms that can benefit from the end-to-end photography services Gittings Global provides.

Barry enjoys consulting with firms about their needs and guiding them through how to achieve effective portraits that will land clients new work.

Facilitators

Raissa Evans

Raissa joined Weaver as head of digital and lead gen in 2020, a full-service national CPA and advisory firm. She began her early career in the technology industry, then spent 12 years as head of marketing at PKF Texas, a firm recognized as a market-leader by its peers due to many industry firsts, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing.

As a pioneer of digital strategy for professional services for more than 20 years, Raissa’s led digital transformations in marketing technology, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy, marketing operations, digital performance and the like.

She hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting, is Past President of Houston’s Interactive Marketing Association, and founder of non-profit Celtic Valor, which awards scholarships to veterans.