AAM Minute
The AAM Minute is a monthly e-newsletter that provides timely articles and thought leadership on hot trends and topics impacting accounting marketing, business development and practice growth professionals. The AAM Minute is brought to you by volunteer members of the association and is available to anyone interested in what is happening in the accounting profession.
Business Development: Firms spend five to six figures a year for their professionals to go to conferences and events. High dollar professionals spend hours traveling and attending these events. Meanwhile, the amount of preparation and follow up leaves everyone asking the question ‘What is the ROI here?’ In this article…
Hot Topic: Are your web landing pages producing hot leads or could they use a good ol’ roast by friendly critics? Don’t be shy! This article reveals lessons learned to fire up your lead generation. Seasoned Marketer: If your goal is to grow with intention, your lead generation strategy should…
Beginner’s Guide: It seems like every other week there is a new announcement about a merger or acquisition happening in the accounting industry. As mergers and acquisitions (M&A) becomes increasingly more frequent, marketers are responsible for ensuring a seamless digital transition. This transition often has the potential to make or…
Beginner’s Guide: In a competitive market, a well-executed PR strategy can set your accounting firm apart, showcasing your expertise, achievements and commitment to excellence. If you’re looking to dip your toes into the PR pool, this article highlights three steps to help you get started. Seasoned Marketer: Public relations can…
Business Development: What is a practical use case for AI today and how can marketers and business developers utilize this tool to deliver insights to the firm? Discover tactical prompts to apply today to generate ideal client profiles, industry insights, and differentiators to create better conversations around business development. Articles…
Hot Topic: What can firms do to continue aligning for action and demonstrating clear ROI for future brand visibility and business success? The AAM Biennial Compensation Survey Report is out now, offering insights and takeaways for all marketing/BD and firm leaders. Read some of the highlights in this article. Beginner’s…
Hot Topic: As many of you know and have experienced, AAM Summit provides a chance to elevate your skills and expand your professional network. A week dedicated to empowering marketers with insights and tools needed to further your career within the Accounting Marketing world, it is one of my favorite…
Seasoned Marketer: In the competitive landscape of accounting firms, client satisfaction is crucial. Understanding client needs, preferences and pain points is necessary for maintaining strong relationships and fostering business growth. One effective tool for gathering such insights is client satisfaction surveys. By implementing well-structured surveys and leveraging the data they…
Beginner’s Guide: 2024 is poised to bring about innovations that marketers at all stages of their careers will be learning and embracing right alongside those just starting. In this article, we have some of the top trends in digital marketing that will be making an impact in 2024. Seasoned Marketer:…
Seasoned Marketer: In this era of constant connectivity, where attention is a limited commodity, paid advertising can give firms the extra boost they need to rise above the noise and ensure key messages are heard. But how can you develop an effective paid advertising strategy? This article explores some key…
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