AAM Minute
The AAM Minute is a monthly e-newsletter that provides timely articles and thought leadership on hot trends and topics impacting accounting marketing, business development and practice growth professionals. The AAM Minute is brought to you by volunteer members of the association and is available to anyone interested in what is happening in the accounting profession.
Hot Topic: Artificial intelligence (AI) has quickly evolved from a futuristic concept into a practical tool for marketers, transforming the way content is created. Click here for a comprehensive list of ways AI can support accounting marketers with content creation, grouped by each key stage in the content lifecycle. Beginner’s…
Beginner’s Guide: Ideal customer profiles may not sound as exciting as personas, but they’re a practical tool that helps marketing and BD get on the same page. And once you see how the two fit together, you’ll wonder how you ever ran campaigns without them. This article explains how to…
Beginner’s Guide: When it comes to marketing retreats, securing a block of time on the calendar is only half the battle. In this Beginner’s Guide article, two accounting marketing professionals share what they include in a typical marketing retreat agenda to make the best use of this precious meeting time.…
Hot Topic: AAM has officially kicked off Phase 1 of its rebrand, diving deep into research, member feedback and communications strategy. This article explores what the rebrand workgroup uncovered, what it means for the future of the brand and how fellow marketers in accounting firms can apply these insights to…
Seasoned Marketer: AI is transforming the way accounting marketers, business developers and other growth professionals approach their work. With so many tools available, it can be challenging to know which ones truly deliver value. This Seasoned Marketer article breaks down the top AI tools for content writing, SEO, data visualization,…
Seasoned Marketer: Against the backdrop of Arizona’s gorgeous sunshine, cacti and red rock mountains, this year’s Summit started and ended with two commanding keynote presentations: one on the power of shifting from leadership to ‘teamship,’ and one on the importance of future-proofing firms in the face of rapidly-evolving AI. This…
Seasoned Marketer: In public accounting, marketing leaders often focus on external brand strength, but the Intranet is a powerful internal asset that is frequently overlooked. This article discusses how marketing leaders can elevate the Intranet to foster internal alignment, streamline operations and strengthen firm culture, ultimately driving greater collaboration and…
Beginner’s Guide: Tracking business development isn’t easy, but the right KPIs can make all the difference. In this article, Bob Silvy explains how measurable goals help accounting firms make better decisions, improve accountability, and drive sustainable growth. Seasoned Marketer: Marketing for an accounting firm often means juggling a mountain of…
Beginner’s Guide: At Brown Plus, we’re piloting a Client Service Coordinator role to streamline client service tasks that don’t require a CPA, freeing up our professional staff while also improving client response times. In this month’s Beginner’s Guide, I spoke with Ashley Gonsar, our Client Database Specialist, about her experience…
Discover the Top 3 Trends Shaping Accounting Business Development in 2025: In this video, we dive into the game-changing trends redefining the accounting profession, from private equity’s (PE) transformative influence and its demand for scalable growth, to the revolutionary role of artificial intelligence (AI) in lead generation and the newfound…
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