AAM MINUTE
April 2025: Internal Communications

Seasoned Marketer: In public accounting, marketing leaders often focus on external brand strength, but the Intranet is a powerful internal asset that is frequently overlooked. This article discusses how marketing leaders can elevate the Intranet to foster internal alignment, streamline operations and strengthen firm culture, ultimately driving greater collaboration and performance across the firm.

Beginner’s Guide: Employee engagement is essential to a thriving workplace, and one rising trend helping firms achieve it is the “fun committee.” More than just event planners, these teams use creativity and connection to boost morale, strengthen internal communications and foster a culture where employees feel valued and motivated. Check out this article to learn more!

Articles of Interest: Strong internal communication is essential for keeping teams aligned, engaged, and informed. These articles highlight the importance of clear messaging, choosing the right communication channels, planning strategic campaigns, and avoiding common missteps—offering practical insights to help organizations communicate more effectively from the inside out.

Meet a Member: Laura Metz is this year’s AAM President and a Senior Growth Manager at HCVT. Learn more about Laura in this month’s Meet a Member.

Infographic: Consistent branding in firm-wide emails can improve recognition, streamline responses, and even reduce phishing risks. At Yeo & Yeo, we developed branded “Connection” emails for key internal functions—ensuring the right messages reach the right people. Check out the infographic to learn more about the benefits and how you can implement a similar approach in your firm.

March New Members: 

Abbie Soule, Landmark CPAs
Alyssa Falarski, Louis Plung & Company, LLP
Briana Reif, Galasso Learning Solutions
Craig Chaney, Brock CPAs
Delaney Donaghy, Kreischer Miller
Goran Lukic, Saville
Hallie Dozier, Mambo Media
Karen Gutierrez, Smith Mandel & Associates
Katherine Giacobbe, BS&P
Lani Gaba, CliftonLarsonAllen, LLP (CLA)
Marci Suazo, JCCS
Matt Brady, Cherry Bekaert
Maureen Farina, MMB+CO
Mike Hue, ATKG Advisors, LLC
Rob Fischer, Barnes Dennig
Will Casserly, Hinge Marketing