AAM Minute
The AAM Minute is a monthly e-newsletter that provides timely articles and thought leadership on hot trends and topics impacting accounting marketing, business development and practice growth professionals. The AAM Minute is brought to you by volunteer members of the association and is available to anyone interested in what is happening in the accounting profession.
Beginner’s Guide: A new AI tool called ChatGPT is creating a frenzy and some serious questions as it goes viral, causing many to ponder its implications across multiple industries, including the marketing world. Find out how it works and some important considerations in this article. Seasoned Marketer: Phygital is a…
Beginners Guide: Now that the dust has (mostly) cleared from the pandemic, lasting changes to the accounting industry are starting to emerge: shortages of top talent, the shift to remote work and a focus on advisory services, to name a few. This article breaks down each of these factors and…
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