AAM MINUTE
July 2024: The Future of Accounting Marketing: AI Integration

Business Development: What is a practical use case for AI today and how can marketers and business developers utilize this tool to deliver insights to the firm? Discover tactical prompts to apply today to generate ideal client profiles, industry insights, and differentiators to create better conversations around business development.

Articles of Interest: Artificial intelligence is reshaping business practices. These five articles explore responsible AI development, implementation strategies and practical tips for leveraging AI effectively in your firm.

Seasoned Marketer: In today’s rapidly evolving business landscape, the role of artificial intelligence (AI) in enhancing client experiences within the professional services industry cannot be overstated. As we continue to embrace the future, it is essential to explore and understand how AI-driven technologies can revolutionize the way we interact with our clients, streamline our operations, and deliver unprecedented value. Learn how it will affect you in this article.

Beginner’s Guide: Marketing is the perfect place for firms to get started with AI because marketing can do a lot without needing to handle sensitive information, and new AI tools specifically for marketing are being launched all the time. Many are free to get started with and have a choice of paid subscription tiers. Here are some of our (current) favorite AI tools and the ways accounting firm marketers can use them to produce high-quality marketing pieces efficiently; even expanding your available skill sets in certain cases!

Meet a Member: Katie Cohodes is a Senior Marketing Manager at Armanino. She has been an AAM member for six years and brings tremendous insight to our community. Meet Katie in our July Meet a Member feature.

June New Members: 

Andy Reed, UHY Advisors, Inc.
Annette Lough, AGH
Julie Conlon, Grassi Advisors & Accountants
Tosha Anderson, The Charity CFO
Tyler Gurczeski, EisnerAmper