Events
Events
Virtual Campfire: Brand Management
We'll dive into rebranding, navigating mergers, aligning your firm with messaging and positioning, enforcing brand guidelines, activating your brand effectively, and conducting a brand audit. Join us to gain practical…
AAM High! Webinar: How Accounting Marketers Can Navigate the Opportunity and Obstacles of ChatGPT
ChatGPT and hundreds of other generative AI tools have exploded in popularity this year introducing a new wave of disruption for accounting marketers. How should we prepare and adapt for a…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
AAM Learning Lab: Do MORE with Google Analytics 4
Google Analytics 4 is here to stay - if all you’ve done is import default UA settings, you need this workshop. We will uncover the new features and functionalities, give…
AAM DEI Webinar: Employee Resource Groups (ERGs) 101
Employee resource groups (ERGs) have been flourishing in the last year as companies explore strategies to strengthen their diversity, equity, and inclusion (DEI) initiatives. Like all new ventures, the journey…
Virtual Campfire: What’s New and Old in CRM?
From gaining buy-in to implement a CRM system, to synthesizing the business intelligence we all hope comes out of one - CRM sytems dominate our time and headspace. Let's talk…
Emerge 2023
What is Emerge? Emerge is marketing and business development reimagined. How we lead teams, speak to and engage with clients, manage brands, and help propel business growth forward has been…
Post-Emerge Workshop: Getting Started with AI for Accounting Marketing
This hands-on workshop will delve into the possibilities presented by ChatGPT and other AI tools for accounting marketing. You'll gain a solid foundation in understanding AI's capabilities, how they work,…
Virtual Campfire: Marketing Data- What are you Capturing and How are you Using It?
Discover key insights on leveraging data-driven strategies, measuring campaign effectiveness, and optimizing marketing ROI. We'll consider questions like: How can we harness data to better understand client preferences and behaviors?…
AAM High! Webinar: Marketing Metrics That Matter
Today we have more data than we ever did before. However, not all data is created equal. Do you know what data firm leaders actually care about? And how does…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
Virtual Campfire: Social Media
Remember when social media was new? Us either. A new social channel or community seems to lauch every year. What channels are still relevant? How are you feeding the social…