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Virtual Campfire: Marketing Data- What are you Capturing and How are you Using It?


October 18, 2023 @ 2:00 pm - 2:45 pm EDT

Discover key insights on leveraging data-driven strategies, measuring campaign effectiveness, and optimizing marketing ROI. We’ll consider questions like: How can we harness data to better understand client preferences and behaviors? What metrics should we track to evaluate marketing performance? How can we ensure data privacy and security in our marketing efforts? Don’t miss this opportunity to gain valuable perspectives and share best practices in utilizing marketing data effectively.


Danny Estrada

Headshot of Danny Estrada

Danny Estrada is the Vice President of Consulting at Rare Karma. Throughout his career Danny has been a CRM evangelist and expert at leveraging technology platforms to create business value.  He has been a Senior Director at KPMG, thought leader for Salesforce and Microsoft, and published in an industry whitepaper by the Harvard Business Review. He is a long-time member of AAM and former Business Development Committee Chair. He also holds an Executive MBA from the W.P. Carey School of Business at Arizona State University.



Raissa Evans

Raissa%20Evans.pngRaissa joined Weaver as head of digital and lead gen in 2020, a full-service national CPA and advisory firm. She began her early career in the technology industry, then spent 12 years as head of marketing at PKF Texas, a firm recognized as a market-leader by its peers due to many industry firsts, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing.

As a pioneer of digital strategy for professional services for more than 20 years, Raissa’s led digital transformations in marketing technology, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy, marketing operations, digital performance and the like.

She hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting, is Past President of Houston’s Interactive Marketing Association, and founder of non-profit Celtic Valor, which awards scholarships to veterans.



October 18, 2023
2:00 pm - 2:45 pm EDT
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