Posts By
Danny Estrada

Danny Estrada, MBA, is the Vice President for Consulting at Rare Karma. He focuses on helping organizations realize their growth and sales goals through leveraging AI and relationship intelligence. Danny has over 20 years of experience as a CRM practitioner and management consultant focused on the deployment and adoption of CRM platforms.

Business Development: How Business Developers Use MarTech to Drive Engagement

By Danny Estrada / August 18, 2023

Technology is constantly evolving and accounting firms are changing their MarTech stacks to ensure they are keeping clients and prospects close. Not only do they seek to improve what they are doing, they are looking to gain a competitive advantage that leads to growth. When it comes to technology, the…

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People turning gears to Overcome Business Development CRM Issues

Overcoming Common Business Development CRM Issues and Challenges

By Danny Estrada / February 13, 2020

We are closing in on the end of another year, and it is always a good time to reflect on where we started, where we think we are now, and what we are going to do differently in the coming year to get the results we are looking for. One…

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CPA Firm Marketing

The Role for AI in Business Development – Maximum Knowledge for Maximum Effect

By Danny Estrada / May 8, 2019

As technology continues to evolve at light speed, many of us are constantly impressed at the level of innovation. Much of the buzz these days seems to be centered on the concept of artificial intelligence (AI) and how it is being applied to business. Today, AI and predictive analysis has…

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Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.