Christopher O’Day is the Director of Marketing at LGA, a 125-person firm with offices in Chestnut Hill, MA, Woburn, MA, and Salem, NH. As the Director of Marketing, he is responsible for strategic marketing, digital marketing, social media, communications, event management, and other growth efforts for the firm.
Five years ago, CPA firms were concerned with bringing in new business. Today, there is enough work to go around, but almost every firm is struggling to recruit and retain talented staff. One of the most powerful tools in recruiting should be your firm’s website. Here are some articles that…Read More
It’s spring 2022. You pull into your firm’s parking lot and take a sip of your iced coffee. As you enjoy the hazelnut goodness, you think to yourself, “Everyone is back in the office, and things are finally back to normal. We had to change a lot during the pandemic,…Read More
Many great ideas for new services or improvements at firms suffer from “death by committee.” They are debated, pushed off, and delayed until they are ultimately shelved, or a completely watered-down version is finally produced and it is either too late to the market or made with too many compromises…Read More
People do business with those they like, know, and trust. CPA firm partners are no different. You can be following the yellow brick road to a marketing project success at your firm – with everything going right – only for a partner to poke their head out at the Emerald…Read More
Tax season for many accounting marketers is akin to winter for the squirrels. You gathered up ‘nuts’ you can work on: website updates, creating marketing collateral, redesigning newsletters, and other activities. You keep occupied with these tasks while staff at the firm are too busy and too stressed with tax…Read More
After years of trying to get your firm’s partners on the same page with business development, you have finally found the solution: a new CRM (Customer Relationship Management system). You return to your office glowing with conference pixie dust, telling everyone about this fantastic “deus-ex-machina-like-CRM” that will solve all of…Read More
Your managing partner surprises you with a 15-minute meeting to get a marketing update. You begin to regale him with recent triumphs; you tell him about a LinkedIn tax post that received 300 impressions, how a tax manager had a quote in the local paper, and that a client gift…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.