Events
Events
LGBTQIA+ Listening Session
One of the most significant ways AAM has grown as an organization is from the ideas we've gained from all of you. In June, and moving forward, AAM's DEI Committee will look at how we can better support and uplift our LGBTQIA+ members as an organization. We invite LGBTQIA+ members and allies within AAM to…
AAM HAPPY Hour with Comedian Glen Tickle
You make us smile! AAM members are at the heart of everything we do. This year, AAM is celebrating Member Appreciation Week June 12-16. To show appreciation for this amazing community, we want to share the joy! Join us for a HAPPY hour with Comedian, Glen Tickle. About Glen Tickle Glen Tickle is a comedian and…
Lunch, Learn, & Launch your Weekend with AAM’s Marketer of the Year
AAM’s Marketer of the Year (MOY) award honors a marketer who has demonstrated exemplary performance in the accounting marketing profession. Join us on June 16 at 1:00 ET as Allison Schlegelmilch, AAM's 2022 MOY, leads an interactive discussion with AAM's 2023 MOY Lucas LaChance. Here, you’ll learn more about Lucas’ leadership at LGT, his vast…
DEI Webinar- Web Accessibility: The Key to a More Inclusive Online World
Web Accessibility: The Key to a More Inclusive Online World June 20, 2023- 2:00pm - 3:00pm Eastern Diversity and inclusion are top-of-mind with accounting firm leadership, but the firm's website is often an overlooked part of that initiative. Today, most websites are not accessible to all site visitors. People with vision, hearing, dexterity or cognitive…
Virtual Campfire: Marketing Department Structure & Project Management
Whether we have a large team or are a department of one, Project Management is a HUGE part of our jobs. How are you structuring your marketing department? What tools are you using to keep your arms around all the moving parts? What changes are you seeing given the ever-evolving role of marketers in accounting…
New Member Welcome Call
So you’ve joined the Association for Accounting Marketing… Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: – Connect with other new members – Review member benefits – Learn about AAM Connect, the online…
AAM State of the Association Town Hall
Wednesday, July 19 at 12:00pm ET The Association for Accounting Marketing (AAM) invites members to participate in an upcoming State of the Association Town Hall to learn what AAM has accomplished in the past year, as well as the vision for the future. Agenda Welcome and State of the Association - Rhonda Clark, AAM Executive Director…
AAM High! Webinar: From Pointless to Powerful: Making Your LinkedIn Presence Matter in the Accounting Industry
Discover the secrets to transforming your LinkedIn presence in the accounting industry. Join us for an engaging webinar that will explore strategies to leverage LinkedIn for success with practical approaches based on varying levels of time commitments and resources, while minimizing the cringe-worthy posts that are so often found on the platform. The webinar will…
Virtual Campfire: Brand Management
We'll dive into rebranding, navigating mergers, aligning your firm with messaging and positioning, enforcing brand guidelines, activating your brand effectively, and conducting a brand audit. Join us to gain practical strategies for enhancing brand awareness, fostering consistency, and driving differentiation in a competitive market. Don't miss this opportunity to exchange ideas on optimizing your accounting…
AAM High! Webinar: How Accounting Marketers Can Navigate the Opportunity and Obstacles of ChatGPT
ChatGPT and hundreds of other generative AI tools have exploded in popularity this year introducing a new wave of disruption for accounting marketers. How should we prepare and adapt for a future dominated by these tools? Join Hinge’s Karl Feldman and Austin McNair for a discussion of specific strategies accounting marketers should consider in the wake of…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
AAM Learning Lab: Do MORE with Google Analytics 4
Google Analytics 4 is here to stay - if all you’ve done is import default UA settings, you need this workshop. We will uncover the new features and functionalities, give you resources for customizing GA4, and ensure you walk away armed to make the most out of this high-value, data-rich platform. Introduction Introduce objectives and…