Events
Events
AAM High! Webinar: Maximizing CRM Impact: Real-World Examples for Firm Growth
This webinar is designed for members seeking new ways to leverage their CRM systems to help achieve firm goals. Join us for three live demonstrations by highly respected industry insiders showing practical applications they’re using in their firms today. In response to member feedback requesting high-impact education in shorter durations, we're excited to present a…
Virtual Campfire: Data Analytics
Dive into the practical world of Data Analytics with us. This session is all about sharing experiences and strategies for using data in marketing decisions. Whether you're just starting or looking to refine your skills, we'll discuss how to make sense of data and use it effectively in marketing campaigns. Join us for a collaborative…
Business Development Roundtable: Motivating and Engaging Technical Professionals in the Sales Process
The Business Development Roundtable will focus on the strategies and techniques to motivate and engage accounting professionals in the sales process. This interactive session will discuss the role of accounting professionals in the sales process, how BD professionals can effectively communicate the value of sales efforts to them, and ways to create engagement and accountability…
Virtual Campfire: Content Marketing
Dive into the dynamic world of content marketing, surveying a variety of formats and content types for each phase of the client journey. Together, we'll delve into innovative content strategies, killer storytelling techniques, and the art of creating valuable, client-centric content that drives results. Facilitators Raissa Evans, Weaver Alyson Fieldman, RockIt Results Kelsey Brewer, McGuire Sponsel
Volunteer Appreciation Week Open House
Join us for a special event celebrating the heart of our organization - our incredible volunteers! In honor of Volunteer Appreciation Week, AAM is hosting an exciting Volunteer Open House! Get ready for an event full of fun and camaraderie as we play "Guess Who" trivia and mingle with our amazing volunteers. Plus, there's a…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Virtual Campfire: Key Takeaways from AAM Summit
Join us to unpack the key takeaways from this year’s annual Summit. This discussion will revolve around lessons learned, the strategic goals we set for the conference, and most importantly, how we can implement these innovative ideas within our firms. It’s an opportunity to share experiences, discuss our collective learning, and explore actionable steps to…
Virtual Campfire: Cross-Selling
Cross selling remains a major challenge for many accounting marketing teams. Join your AAM colleagues as we share our real-world experiences and practical tips for promoting, incentivizing, and reporting on cross selling successes. Facilitators Raissa Evans, Weaver Alyson Fieldman, RockIt Results Kelsey Brewer, McGuire Sponsel
AAM DEI Webinar: Considerations for Integrating and Supporting Remote Employees in your Culture
Has your company decided to keep the work from home model in place? Do you now have the option to work a hybrid schedule, working just a few days a week in the office? Are you starting to work with more international third-party companies? In this session, we will investigate the potential biases in comparing…
Member Appreciation Week: Nervous System Reset with Microbreaks
Celebrate Member Appreciation Week with us by taking care of our greatest resource... YOU! Join us for a virtual wellness workshop to learn about the stress response and how it affects your nervous system! Discuss the concept of micro-breaks as a stress management tool and experience movement & mindfulness techniques to use throughout the day…
Member Appreciation Week: Lunch & Learn with the 2024 AAM Marketer of the Year
AAM’s Marketer of the Year (MOY) award honors a marketer who has demonstrated exemplary performance in the accounting marketing profession. Join us on June 26 at 1:00 pm ET as Luke LaChance, AAM's 2023 MOY, leads an interactive discussion with AAM's 2024 MOY Stacy Dreher. Here, you’ll learn more about Stacy's role in the strategic…
Member Appreciation Week: Desk Stretches for Better Posture
Celebrate Member Appreciation Week with us by taking care of our greatest resource... YOU! Join us for gentle stretches you can do right at your desk to release tension and reset your posture. Melt away any remaining stress with a quick, guided meditation set to calming music. Leave feeling relaxed and focused! Beginners welcome. No…