Events
Events
Business Development Roundtable: Originator vs. Enabler
This session will delve deeply into the distinct yet complementary roles of originators and enablers in business development, exploring how each contributes to the success and growth of a firm.…
Virtual Campfire: Segmentation/Personalization
Join a lively conversation with fellow accounting marketers as we explore the essentials of personalization and segmentation in our field. This session offers a chance to share experiences and learn…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
AAM High! Webinar: Crisis Without Chaos: Communications Strategy for the Unexpected
Cancel culture. IT breakdowns. Sudden death. Natural disasters. When handled badly, these crisis situations pose high stakes for businesses. Marketers and PR specialists need to be included in the planning…
Virtual Campfire: Budgeting
Delve into the crucial topic of budgeting in our next roundtable discussion. In this session we’ll share best practices for planning, allocating, and managing marketing budgets effectively. Learn from peers…
Learning Lab: AI Made Practical
AI can make you faster, better, stronger — and we aren’t talking about generating emails with ChatGPT. There is a world in which AI-fueled technology can be put to highly…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
Learning Lab: Change Leadership
The increasing rate and complexity of change in the accounting profession – and our world – continues to drive the need for us to provide critical leadership as we navigate…
AAM High! Webinar: Creating a Culture of Business Development – What Actually Works
Join Adam Klein (Chief Growth Officer, Bennet Thrasher), Mark Burnette (Chief Growth Officer, LBMC) and David Toth (Chief Growth Officer, Winding River Consulting) in a discussion around practical strategies for…
AAM DEI Webinar: Utilizing a DEI Lens to Communicate your Brand’s Image
As a marketer, you have the power to shape your brand’s perception through language and action. Join us as we discuss how adding a DEI lens to your brand voice…
Virtual Campfire: Strategic Planning
Join us to discuss how different firms use strategic plans at the firmwide, practice, and industry levels. Explore strategic planning as a framework for goal setting, and explore the many…
Learning Lab: Mastering Prompt Engineering in M365
Join us for an engaging and interactive session where you'll learn the essentials of prompt engineering within Microsoft 365. This event is designed to provide you with practical knowledge and…