AAM High! Webinar: Crisis Without Chaos: Communications Strategy for the Unexpected

Cancel culture. IT breakdowns. Sudden death. Natural disasters. When handled badly, these crisis situations pose high stakes for businesses. Marketers and PR specialists need to be included in the planning response and also be ready for action. To manage the situation and avoid chaos, we’ll talk about the three Rs of crisis communications: Regroup. Review. Respond.

We’ll cover:
· How to regroup emotionally and address the situation objectively
· Methods to review what ifs, organize roles and avoid common mistakes
· Strategies for determining if, when and how to respond

Speaker

Christine Nelson | Communications Consultant at Ingenuity Marketing Group

Christine Nelson is a Communications Consultant at Ingenuity Marketing Group. She has consulted with clients on crisis communications for more than two decades. Using journalistic instincts and a future focus, she assists with meaningful messaging internally and externally when every minute counts.