AAM DEI Webinar: Utilizing a DEI Lens to Communicate your Brand’s Image

As a marketer, you have the power to shape your brand’s perception through language and action. Join us as we discuss how adding a DEI lens to your brand voice can differentiate your firm and expand your reach to ideal clients.What do you need to think about to make your brand more inclusive? What design programs can be used to better develop your reach to clients with disabilities? How do language biases affect your audience retention? We will get a firsthand perspective from Julie Manteria – who just went through a global rebrand in tandem with a website relaunch at UHY – on the steps she went through and the challenges she faced along the way. From this session you can expect to gain a new perspective on intentional language and design choice in your branding.

Key Takeaways

• Intro and overview of how to incorporate DEI concepts into branding, examples of how companies (outside of accounting) have done it, and suggestions for getting started.
• Julie Manteria and UHY LLP recently completed a brand renewal. Julie will share her strategy, process, unexpected obstacles, and end results.
• Q&A discussion from attendees.

Speakers

Bonnie Buol Ruszczyk

Owner | BBR Companies LLC

Julie Manteria

Marketing Leader, Northeast Region | UHY LLP