Learning Lab: AI Made Practical

AI can make you faster, better, stronger — and we aren’t talking about generating emails with ChatGPT. There is a world in which AI-fueled technology can be put to highly practical use to generate exponentially powerful outcomes for your marketing department. This session will unpack the ‘how,’ providing real-world illustrations in tools and systems you can use immediately to catalyze growth.

Learning objectives:

• Get familiar with the latest greatest terms and types of AI you need to know about
• Understand how AI can support both strategic and creative work
• Gain exposure to the best, most affordable AI-powered tools for marketers
• See AI in action, supporting the functions your team already does and understand how you can begin incorporating it more thoughtfully into your marketing and growth efforts

Joy Youell is a content and communication strategist. She functioned as lead content advisor for an early large language model (LLM). She has worked on numerous artificial intelligence (AI) projects and technologies for the past several years, with a focus on business use cases like opportunity development, marketing, and operations.

Joy is a lead consultant for Winding River Consulting, a firm that supports digital, growth, and practice management for accounting firms. She is also the owner of multiple companies, including Winsome Marketing, a full-service digital marketing and content agency; Winsome Marketing, a full-service marketing agency; Hire a Writer, a copywriting agency and writer training organization; the Academy of Continuing Education, a marketer training community with courses; Baby Got Backlink, an SEO backlink agency; and leader of Sync, a communications coaching team.