AAM-MAA Categories
See below for each Marketing Achievement Awards category and description(s).
Early bird pricing ends Tuesday, March 10.
All submissions are due by Tuesday, March 24 by 11:59 PM ET.
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What made your advertising campaign impossible to ignore? Whether it was a bold banner, a clever popup, an engaging e-card or a show-stopping commercial, this category recognizes campaigns that grabbed attention and held it. We’re looking for the magic mix of eye-catching visuals, smart strategies and impactful results. Tell us how your creative spark turned heads, inspired action and achieved your goals.
Has your business development initiative transformed the way you win? This category recognizes innovative strategies that drive measurable success whether through increased deal closures, higher conversion rates, expanded market share or stronger client relationships. From targeted prospecting campaigns and account-based marketing to breakthrough partnership efforts and market entries, we’re looking for initiatives that showcase strategic brilliance, creativity and results. Share how you’re powering growth and innovation.
Have you revolutionized the way your organization connects with and delivers value to clients? This category recognizes standout initiatives that have redefined client experiences through innovation, personalization and impact. Share how your projects, programs, systems or technologies have enhanced client journeys, elevated interactions and leveraged feedback to deliver exceptional service. Celebrate the efforts that made meaningful connections, built loyalty and set a new standard for client success.
Internal Audience
This subcategory recognizes internal content marketing campaigns that sparked meaningful employee engagement, strengthened company culture and unite teams around key business goals. Whether it was boosting morale, fostering knowledge sharing or aligning teams with your brand vision, these campaigns took a creative approach to overcoming challenges and driving connection. Share how your initiative inspired action, built community and became a driving force for organizational success.
External - Talent Recruitment
How are your content marketing campaigns turning your employer brand into an irresistible draw for top talent? From showcasing your culture and values to highlighting unique employee experiences, these campaigns authentically connected with target candidates and current employees alike. Share how you used engaging formats and creative storytelling to resonate with prospective hires and build a standout employer brand that attracts the best and brightest.
External - Brand Awareness
Are you using content to amplify your firm’s profile and showcase its unique value proposition? Whether spotlighting service lines, industry teams or standout practitioners, these efforts combined creative storytelling with strategic channel use to captivate target audiences. Share how your campaign increased awareness, strengthened brand identity and left a lasting impression on the market.
Internal or External Program or Initiative
This category recognizes marketing strategies that authentically embody and advance your commitment to societal change and inclusivity. Whether aimed at employees, recruits, clients or the broader community, these initiatives educate, engage and inspire meaningful change. Share how your program fostered belonging, elevated underrepresented voices and created a lasting impact that reflects the power of belonging and mutual respect.
Budget below $24,999
Calling all standout events! Whether in-person or digital, internal or external, we want to know what captivated audiences and delivered measurable impact. From innovative planning and flawless execution to exceptional engagement and unforgettable moments, these events set the standard for creativity and connection. Share how your event left a lasting impression and achieved its goals with style and substance.
Budget above $25,000
Calling all standout events! Whether in-person or digital, internal or external, we want to know what captivated audiences and delivered measurable impact. From innovative planning and flawless execution to exceptional engagement and unforgettable moments, these events set the standard for creativity and connection. Share how your event left a lasting impression and achieved its goals with style and substance.
Emerging Tech or Tech Advancement
Ready to showcase how you're leading the charge with technology? This category recognizes those who are pushing the boundaries of marketing through innovative tech solutions. From AI-powered insights and custom analytics dashboards to optimizing marketing automation or leveraging immersive platforms like VR and AR, we want to hear how you’ve used cutting-edge technology to tackle challenges, boost efficiency and captivate your audience. If your tech innovation is making waves and driving real results, this is your moment to shine.
Marketing Innovation or Breakthrough Marketing
Got a cutting-edge idea? This category recognizes bold, boundary-pushing marketing strategies that tackle market needs in fresh, impactful ways. Whether you’ve redefined traditional approaches, unlocked new opportunities or solved tough challenges for clients, we want to hear about your innovation. Show us how your campaign or offering made a real difference, resonated with your target audience and delivered measurable success. If your marketing has disrupted the status quo and left a lasting impression, this is your chance to take center stage.
Firm Revenue Below $40M
Ready to showcase how your new brand comes to life across every touchpoint? This category recognizes the power of a cohesive branding strategy that unites internal and external efforts into a seamless experience. Whether it’s through logo design, promotional items, trade show booths or branded materials, we want to see how you’ve strategically aligned every element to reinforce your brand’s identity, message and values. From online to offline, tell us how your integrated campaign created a lasting, unified experience for employees, clients and prospects. If your branding delivers a consistent, unforgettable impact, this is your moment to shine.
Firm Revenue $40M or Above
Ready to showcase how your new brand comes to life across every touchpoint? This category recognizes the power of a cohesive branding strategy that unites internal and external efforts into a seamless experience. Whether it’s through logo design, promotional items, trade show booths or branded materials, we want to see how you’ve strategically aligned every element to reinforce your brand’s identity, message and values. From online to offline, tell us how your integrated campaign created a lasting, unified experience for employees, clients and prospects. If your branding delivers a consistent, unforgettable impact, this is your moment to shine.
Let’s celebrate the innovative use of video, audio, podcasts, automation and other multimedia formats to captivate audiences, enhance understanding and expand market reach. From client testimonials and thought leadership podcasts to automated onboarding sequences and interactive webinars, these initiatives creatively communicated complex topics, humanized the brand and educated audiences in impactful ways. Share how your multimedia strategy brought your message to life and delivered measurable results.
Budget below $59,999
Your website is your company’s digital front door. How did yours make a lasting impression? We’re looking for outstanding websites, microsites or landing pages that seamlessly combine design, functionality and purpose. Share how your site captivated visitors, delivered an exceptional user experience and achieved your goals, from boosting engagement to driving conversions. Let’s celebrate the web presence that sets your brand apart.
Budget above $60,000
Your website is your company’s digital front door. How did yours make a lasting impression? We’re looking for outstanding websites, microsites or landing pages that seamlessly combine design, functionality and purpose. Share how your site captivated visitors, delivered an exceptional user experience and achieved your goals, from boosting engagement to driving conversions. Let’s celebrate the web presence that sets your brand apart.