Presented for the first time in 2001 at the annual summit, the Hall of Fame award is a very special honor bestowed by AAM’s board of directors on the best of the best in the accounting marketing profession and in the association.
The Hall of Fame inductee must fit the following requirements and criteria:
- Must be current AAM Member
- 10 or more years of service in accounting marketing profession
- Contributions to AAM
- Accomplishments in accounting industry
- Must contribute as much to AAM as the industry
AAM Hall of Fame – Bruce W. Marcus Lifetime Fellows
Effective in 2015, those inducted into the AAM Hall of Fame will be publicly recognized as AAM Hall of Fame | Bruce W. Marcus Lifetime Fellows. Bruce Marcus is widely considered to be the "first professional services marketer" and is respected as a visionary and advocate for marketing and business development within professional services firms. He authored more than a dozen books and held in-house and consulting roles with many large accounting and law firms. Marcus passed away on December 1, 2014, though his work, his contributions, and his passion for this profession live on. Through the AAM Hall of Fame | Bruce W. Marcus Lifetime Fellowship, AAM hopes to join his family and others in the profession in helping to keep Marcus's legacy alive. To learn more about Marcus's legacy here is a video dedicated to his work with AAM.