AAM Business Developer of the Year
The Association for Accounting Marketing’s (AAM) Business Developer of the Year award recognizes a professional that has demonstrated significant and measurable accomplishments in their role as a business developer at their firm.
This is a merit-based award selected by a panel of anonymous judges.
This recognition initiative will enhance the visibility of business developers and their vital role within the accounting profession while also creating increased engagement among the business development members with AAM.
Nominations
Anyone can nominate a business developer for this award. Nominations are not anonymous, and self-nominations are welcome. Up to two individuals from the same firm can be nominated. Business developers from firms of all sizes are encouraged to participate. All nominees will be required to complete an online application and list two references.
Eligibility
Nominees must demonstrate significant and measurable accomplishments both procuring and retaining clients in their role as a senior-level business developer for at least three years in a public accounting firm, although not necessarily at the same firm.
- Open to both members and non-members of AAM.
- Must be employed full-time as a business developer at an accounting/advisory firm.
- Must have 3+ years’ of business development experience in an accounting/advisory firm.
- Able to demonstrate measurable results from their business development activity and any accomplishments outside their normal scope of work (professional development and volunteer contributions) that’s worthy of distinction.
- Anyone can nominate a business developer for this award. You do not have to be a member of AAM and self-nominations are welcome.
Judging Criteria
The nominees will be ranked by an anonymous, but neutral, panel of judges. There will be two rounds of judging: the first round and the final round. Only the top three highest scoring nominees from round one will make it to the final round. If two nominees from the same firm score high enough to move to the final round, the nominee with the highest score in the first round will move forward. AAM allows multiple nominations to encourage participation, but limits finalists to one firm to ensure broad representation across the profession.
Criteria for selection focuses on the following in the last 12 months:
- Business Development Innovation/Strategies: The nominee must have developed new BD practices that are demonstrated by measurable results, have brought value to their firm.
- Growth achievements
- Strategic thinking to drive firm goals
- Financial impact
- Future-forward approach
- Leading Growth: The nominee must demonstrate:
- Leading and driving growth efforts for your firm
- Collaboration among peers and colleagues; working with marketing
- Leadership within the community and the accounting profession
- Client & Prospect Development: Demonstrates an understanding of the client and/or prospect journey:
- Identifying opportunities to promote services
- Generate leads
- Improve the client experience
- Develop initiatives that resonates with firm referral sources and prospects
- Demonstrate revenue growth
Benefits of Winning Business Developer of the Year
As the AAM Business Developer of the Year, you will receive the honor of being identified as exemplary in the business development field. Furthermore, you’ll not only elevate your personal brand, you’ll receive numerous benefits, including speaking opportunities and invitations to be a featured author.
The winner will be announced at the annual AAM Summit, and will receive airfare and a one-night stay at Summit.
Business Developer of the Year Award Winners
2026 - Melissa Lingo, James Moore & Co., Daytona Beach, FL
2025 - Arlene Labrador, Cherry Bekaert, Coral Gables, FL