Posts By
Siouxsie Jennett
The landscape of lead generation is evolving and that means accounting marketers must shift their focus from merely generating leads to cultivating high-quality prospects that are more likely to convert into loyal clients. By strategically utilizing a robust marketing technology (MarTech) stack, firms can not only streamline their processes but…
Securing partner buy-in for marketing programs and budgets is a formidable challenge. Partners often prioritize immediate, tangible returns and can be skeptical of marketing initiatives, viewing them as risky investments. However, overcoming these hurdles is crucial for a firm’s growth and competitive edge. By aligning marketing strategies with the firm’s…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.