Posts By
Melissa Taylor

Melissa has been in business development and marketing for nearly 20 years now as either a department of one, up to leading a department of 20 high achievers. She loves the exciting, ever-changing challenge that this field offers, and thoroughly believes in an instinct driven by data approach to revenue growth. She started in hospitality and moved over to accounting after COVID. A vastly different industry switch has been educational and professionally gratifying. In her "free" time, she enjoys spending time with her daughters when they're home from college or the ARMY, reading, working out and singing in a band. 

Beginner’s Guide: What Every Accounting Marketer Should Know About Business Development

By Melissa Taylor / May 5, 2026

BD is More Than Winning New Business Ask most people inside an accounting firm what ‘business development’ (BD) means, and you’ll get some version of the same answer: going after new clients. It’s pursuit, the pitch, the proposal or even the handshake (if you’re Southern like I am) at the…

Beginner’s Guide: You’re Already in Public Relations; You Just Don’t Know It.

By Melissa Taylor / March 24, 2026

PR and the Accounting Firm: Why Media Relations Is Already Part of Your Marketing Strategy  As a marketer, your attention is probably focused on tasks such as building your firm’s digital presence, nurturing existing client relationships and working in your CRM to track prospects through the pipeline. Public relations (PR),…

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Featured: Season 9 Episode 4

Beyond the Database: Building a CRM That Fuels Business Development

Nikki Burgeson | UHY-US

In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.

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