Posts By
Lindsay Sherrill

Leveraging Data for Effective Marketing in M&A

By Lindsay Sherrill / February 11, 2025

In a recent Association for Accounting Marketing webinar, Dan Mahoney, CEO of TruSight LLC, alongside Andy Jones, Founder & Managing Director of Private Equity Info, shared valuable insights on how data can be leveraged to enhance marketing efforts in the mergers and acquisitions (M&A) space. The webinar primarily focused on…

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Featured: Season 9 Episode 4

Beyond the Database: Building a CRM That Fuels Business Development

Nikki Burgeson | UHY-US

In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.