Posts By
Joe Kovacs
Joe Kovacs, APR is Director of Marketing and Business Development at CBM-Councilor, Buchanan & Mitchell P.C. He has extensive experience in the accounting marketing profession, having served for 10 years at another mid-sized firm before joining CBM in January 2017. Joe directs marketing and business development initiatives to advance CBM’s growth potential among select audiences and collaborates with team members in support of their business development pursuits. He is a former vice president and board member of AAM.
Among AI tools available to accounting marketers, custom GPTs remain among the most resourceful and accessible. They provide users with AI-generated content and business insights based on a user’s needs and customized to the user’s firm without limits imposed by templates or, as with Microsoft Copilot, the documents and business…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.