Posts By
Jeff Jacobs
In the accounting industry, marketing and business development are often treated as separate functions—marketing handles branding, content and campaigns, while business development focuses on building relationships and closing deals. But here’s the reality: when these two teams are fully aligned, they become a powerhouse for firm growth. If you’re a…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Featured: Season 9 Episode 4
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.