Posts By
Jessica Emanuel
Jessica Emanuel is a marketing executive and business advisor specializing in sponsor-backed and founder-led professional services firms. As the former Chief Marketing and Corporate Development Officer at BPM, a top-35 national advisory firm, she built the firm's first marketing and corporate development function and helped scale revenue from $80M to nearly $300M. Recognized as the youngest CMO/CGO in the Allinial Global network — a community spanning 270+ firms across 109 countries with combined revenue exceeding $6B — Jessica founded Seed Light Ventures to help PE-backed platforms accelerate value creation through go-to-market strategy, integration, and growth execution. Connect with Jessica at www.jessica-emanuel.com.
The conversation about technology in professional services has been about tools: which platform, which pilot, which vendor. But firms are learning that the hard part was never the software. Accounting is being reshaped on two fronts at once, and they are starting to collide. On one side is the technology…
The conversation around AI in professional services has shifted. The question is no longer “should we use AI?” but “where does it actually move the needle?” For marketing and business development leaders at accounting and consulting firms, this distinction matters. Professional services operate on trust, long buying cycles and deep…
Why Traditional Public Relations (PR) Measurement Falls Short Traditionally, “PR” in the accounting world has meant placing a press release or securing a media mention — a merger, expansion, promotion or award win — to boost brand recognition and credibility. And when leadership asked for the return on that monthly…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.