Posts By
Izzy Folk
The Association for Accounting Marketing (AAM) introduced a brand-new session at this year’s Summit; “The Big Pitch”, a Shark Tank-esque opportunity for presenters from four firms to showcase their dream marketing initiative to a distinguished panel and a live audience. Emceed by Ace Callwood, our Big Pitch panelists were Jeff…
It’s no secret that consistently posting organic content leads to more engagement on social media. Getting accountants, advisors and other employees at accounting firms to voluntarily post that content is a little trickier. At our annual meeting, Lumsden McCormick’s Marketing Department would remind the firm of the importance of visibility…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.