Posts By
Denise Asker

I have the opportunity to lead the Clayton & McKervey's marketing, communications and business development activities, working closely with the shareholders to advance organizational goals. I am responsible for initiating activities which support our long-term relationships with clients, future clients, chambers of commerce, economic development partners, and business associates. My role includes the development of marketing strategy and implementation, staff training, event and program management, sales activities, and governance of the firm’s print and digital marketing communications.

When outsourcing makes sense|

6 Times When Outsourcing Makes Sense

By Denise Asker / August 15, 2022

Wouldn’t it be nice to have a full-time staff of stellar project managers, technical experts, writers, strategists and PR pros? The reality is your marketing budget likely only stretches so far — and you might even be a marketing team of one. So how do you tackle everything on your…

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Marketing Strategy

Articles of Interest: Google Tools

By Denise Asker / June 16, 2022

In this issue, we’re talking all about Google Tools. Here are some articles of interest from the basics to learning Google Analytics 4.  25 Awesome Free Google Tools for Marketers Whether you love Google or love to hate Google, you have to admit one thing: Google offers a lot of free…

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.