I have the opportunity to lead the Clayton & McKervey's marketing, communications and business development activities, working closely with the shareholders to advance organizational goals. I am responsible for initiating activities which support our long-term relationships with clients, future clients, chambers of commerce, economic development partners, and business associates. My role includes the development of marketing strategy and implementation, staff training, event and program management, sales activities, and governance of the firm’s print and digital marketing communications.
Name: Irma Zaldivar Title: Digital Marketing, Senior Manager Years of Experience: 19 College: University of California, Irvine Firm Name: BDO USA, LLP Firm City & State: Los Angeles, CA (Chicago headquarters) Firm Size: 11,270 Email Address: [email protected] Professional Memberships: AAM (AAM Major Firm Circle) Community Involvement: Big Brothers Big Sisters…Read More
Wouldn’t it be nice to have a full-time staff of stellar project managers, technical experts, writers, strategists and PR pros? The reality is your marketing budget likely only stretches so far — and you might even be a marketing team of one. So how do you tackle everything on your…Read More
In this issue, we’re talking all about Google Tools. Here are some articles of interest from the basics to learning Google Analytics 4. 25 Awesome Free Google Tools for Marketers Whether you love Google or love to hate Google, you have to admit one thing: Google offers a lot of free…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.