Posts By
Danielle Reynolds
Often firms may feel like they must choose between cold outreach and strengthening relationships. Both strategies have their own merits and can significantly impact the return on investment (ROI) in different ways.
Business development and marketing are closely intertwined, and often collaborate to drive growth and revenue for a company. While firm size may vary, each group typically works as a separate department, however, to attract the right business and maximize opportunities, firms must align their marketing and sales strategies effectively. When…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.