Posts By
Christine Nelson
Christine Nelson is a lead communications consultant at Ingenuity Marketing Group in St. Paul, MN. She helps professionals develop content that gets noticed, downloaded and shared. www.ingenuitymarketing.com.
After hearing an overview of the 2026 Biennial Compensation Survey at the Summit in Palm Springs, growth professionals have asked additional questions about how they can prepare themselves and their teams for constant change in accounting. This year’s survey data reveals that marketers, business development and practice growth professionals have…
Imagine a 1950s housewife, staring at a television ad for a machine that would wash dishes automatically and could be easily installed in her kitchen. It promised speed and convenience. It also provided facts and benefits such as: Washes up to 62 dirty dishes, plus glasses and flatware Costs less…
Alligator or Wolf? When developing a print ad campaign for a Minnesota CPA firm that is trying to gain visibility in the Florida business community, would you choose an alligator or a wolf as the primary image? Maybe neither. It depends on the message. However, a wolf image in a…
Crises are inevitable. In an increasingly interconnected world, where technology allows for instantaneous communication around the world, having an effective crisis communications plan can have real financial implications. Crises can range from dealing with difficult clients and internal conflicts to larger-scale issues such as cyberattacks and natural disasters. Marketers and…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.