Posts By
Christine Nelson

Christine Nelson is a lead communications consultant at Ingenuity Marketing Group in St. Paul, MN. She helps professionals develop content that gets noticed, downloaded and shared.

CPA Firm Innovation

Adventures in Lead Scoring

By Christine Nelson / July 19, 2017

I was conducting a phone interview with a CPA partner to ghostwrite an article about the oil and gas industry. In the background, the marketing director was multi-tasking while being present to answer any logistical questions. At the end of the interview, she informed me that a very good audit…

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.