Posts By
Brooke Sorensen

Brooke Sorensen is the Digital Marketing Specialist at Lutz in Omaha, NE.

Customize Your Sales Collateral to Increase Your Win Rate

Customize Your Sales Collateral to Increase Your Win Rate

By Brooke Sorensen / November 3, 2022

Sponsored post by Pitchly Sales collateral is an essential part of the business development process. It helps your team understand what they’re selling and why it’s valuable to customers. It also gives them something more tangible than just words on a page. As a CPA marketer, your team is responsible…

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Team reviewing Marketing Tech Stack options for CPA Firms|Team reviewing Marketing Tech Stack options for CPA Firms

Marketing Tech Stack for CPA Firms: Go-To Tools for All Budgets

By Brooke Sorensen / September 22, 2022

If you’re a CPA firm looking for marketing technology, it can feel like there are too many options to choose from. You might be overwhelmed by the number of tools available, or maybe you’re not sure which ones are right for your firm. This article will help simplify your decision…

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women considering CPA firm marketing strategies

CPA Firm Marketing Strategies to Consider Adding to Your Marketing Plan

By Brooke Sorensen / August 9, 2022

An updated accounting firm marketing plan can help you attract new leads and close deals fast. There are many ways to refresh your approach, including adding personalized content, optimizing your website, understanding your data, and more. But where do you start? Here are five marketing strategies to consider adding to…

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.