Posts By
Angie Grissom

Angie Grissom serves as president of The Rainmaker Companies, a leading provider of alliance, consulting and training services exclusively for the accounting profession. She is passionate about current and future leadership in the accounting industry and pushes firm leaders to build firms that empower people and have strong future leaders and unmatched client service. She can be reached at [email protected].

Business Development: The Value of Including Marketing and BD Professionals in Strategic Planning

By Angie Grissom / April 19, 2023

Let’s face it. The accounting profession has changed substantially in the past several years, only to be catapulted into true disruption throughout and after the pandemic. In many firms, some changes are for good (flexibility and an increased culture focus), and some are less desirable (isolation, exacerbated talent, and communication…

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Advisory and Consulting Marketers

Marketing’s Role in Elevating Consulting and Advisory Services

By Angie Grissom / August 21, 2019

It is a thrilling time in the accounting profession. Businesses are seeking more consultative advice, strategic direction and looking for workable solutions to remain competitive, secure, and financially healthy. The world and business climate is changing. Technology is impacting the way we work, communicate and compete. This is true for…

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CPA Business Development

Consistency in Creating a Growth Culture

By Angie Grissom / April 18, 2018

Rainmaking at all levels sets up succession planning success Angie Grissom   Accounting firm leadership continues to struggle with effective succession planning execution. There are many reasons for this, but the top two may be: (1) the number of retiring partners is far greater than the number of managers who…

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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.