Posts By
Amanda Freund
Amanda Freund has over 12 years of experience in the accounting marketing space. She currently serves as the Content Marketing Manager at Adams Brown, where she oversees the firm's content marketing strategy including editing articles, organizing webinars, creating email campaigns and conducting media relations.
If you’re finding your LinkedIn posts underperforming, or worse, getting buried, you aren’t imagining things. Earlier this year, LinkedIn changed its algorithm, and company pages have seen a drop in organic reach. Most of the changes align with what works best on mobile (hello, vertical video), but it also looks…
Webinars have become a go-to marketing tool for accounting firms, offering an efficient way to share expertise, engage clients and generate leads. But in today’s crowded virtual space, how do you make your webinar stand out and, more importantly, keep your audience hooked? For accounting marketing professionals, the key lies…
In the competitive world of accounting, CPA firms are increasingly recognizing the importance of personal branding as a means to stand out and forge stronger connections with clients and potential hires. While corporate branding lays down the firm’s professional ethos, personal branding brings a human touch, showcasing the individuals behind…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.