AAM Marketer of the Year
The Association for Accounting Marketing’s (AAM) Marketer of the Year award is AAM’s most prestigious award recognizing a marketer who has demonstrated exemplary performance in the profession of accounting marketing. This award is open to both AAM members as well as non-members and is presented annually at the AAM Summit.
Nominations
Nominations for the 2026 Marketer of the Year award are now closed.
Anyone can nominate a marketer for this award. Nominations are not anonymous, and self-nominations are welcome. Previous nominees and marketers from firms of all sizes are encouraged to participate. Up to two individuals from the same firm can be nominated. All nominees will be required to complete an online application and list three references.
Eligibility
To be eligible, nominees must hold a senior-level marketing position in public accounting for at least three years, although not necessarily at the same firm.
Judging Criteria
The nominees will be ranked by an anonymous, but neutral, panel of judges. There will be two rounds of judging: the first round and the final round. Only the top three highest scoring nominees from round one will make it to the final round. If two nominees from the same firm score high enough to move to the final round, the nominee with the highest score in the first round will move forward. AAM allows multiple nominations to encourage participation, but limits finalists to one firm to ensure broad representation across the profession.
Criteria for selection focuses on the following in the last 12 months:
- Marketing and growth achievements
- Strategic thinking to help drive firm goals
- Financial impact
- Collaboration
- Understands the client and ability to promote services
- Ability to use data and technology to drive decisions and create efficiency
- Demonstrates leadership
- Offers a future-forward approach
Benefits of Winning Marketer of the Year
As the AAM MOY, you will receive the honor of being identified as exemplary in the field of accounting marketing. Furthermore, you’ll not only elevate your personal brand, you’ll receive numerous benefits, including speaking opportunities and invitations to be a featured author.
The winner will be announced at the annual AAM Summit, and will receive airfare and a one-night stay at Summit.