Events
Events
AAM High! Webinar: Private Equity, M&A, and Future Growth Opportunities within the Accounting Industry
This session will explore the current transformation underway in the accounting sector, including the impact of private equity (PE), mergers & acquisitions (M&A), and alternative practice structures. Participants will gain an increased understanding of these industry dynamics that are likely to reshape and redefine the CPA firm of the future, with a particular focus placed…
Business Development Roundtable: Originator vs. Enabler
This session will delve deeply into the distinct yet complementary roles of originators and enablers in business development, exploring how each contributes to the success and growth of a firm. Understand the Key Differences: Learn about the core responsibilities and characteristics that differentiate originators, who initiate and drive new business opportunities, from enablers, who provide the…
Virtual Campfire: Segmentation/Personalization
Join a lively conversation with fellow accounting marketers as we explore the essentials of personalization and segmentation in our field. This session offers a chance to share experiences and learn how firms are creatively tailoring their marketing content and campaigns to diverse audiences. We'll discuss real-world examples of successful personalization and segmentation across various channels,…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
AAM High! Webinar: Crisis Without Chaos: Communications Strategy for the Unexpected
Cancel culture. IT breakdowns. Sudden death. Natural disasters. When handled badly, these crisis situations pose high stakes for businesses. Marketers and PR specialists need to be included in the planning response and also be ready for action. To manage the situation and avoid chaos, we’ll talk about the three Rs of crisis communications: Regroup. Review.…
Virtual Campfire: Budgeting
Delve into the crucial topic of budgeting in our next roundtable discussion. In this session we’ll share best practices for planning, allocating, and managing marketing budgets effectively. Learn from peers about overcoming common challenges and balances, measuring ROI, and ensuring your marketing efforts are both cost-effective and impactful. Join us for a practical conversation that…
Learning Lab: AI Made Practical
AI can make you faster, better, stronger — and we aren’t talking about generating emails with ChatGPT. There is a world in which AI-fueled technology can be put to highly practical use to generate exponentially powerful outcomes for your marketing department. This session will unpack the ‘how,’ providing real-world illustrations in tools and systems you…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Learning Lab: Change Leadership
The increasing rate and complexity of change in the accounting profession – and our world – continues to drive the need for us to provide critical leadership as we navigate change in our firms. During this 2-hour session, we will explore proven change leadership tools and tactics that can help participants lead through change more…
AAM High! Webinar: Creating a Culture of Business Development – What Actually Works
Join Adam Klein (Chief Growth Officer, Bennet Thrasher), Mark Burnette (Chief Growth Officer, LBMC) and David Toth (Chief Growth Officer, Winding River Consulting) in a discussion around practical strategies for fostering a business development culture that drives results within the firm. This webinar explores proven techniques, actionable insights, and real-world examples to help organizations build…
AAM DEI Webinar: Utilizing a DEI Lens to Communicate your Brand’s Image
As a marketer, you have the power to shape your brand’s perception through language and action. Join us as we discuss how adding a DEI lens to your brand voice can differentiate your firm and expand your reach to ideal clients.What do you need to think about to make your brand more inclusive? What design…
Virtual Campfire: Strategic Planning
Join us to discuss how different firms use strategic plans at the firmwide, practice, and industry levels. Explore strategic planning as a framework for goal setting, and explore the many ways that we as marketers can harness its power for action towards growth and other business objectives. SME Alice Lerman, Lerman Strategies Facilitators Alyson Fieldman, RockIt…