In this world of blogging, social media, e-newsletters, etc., don’t discount the power of media relations and news coverage. So-called “earned media” is a powerful way to elevate your brand, specialists, and key services. You know the stories you want to tell about your firm. Learn how to build out a successful media relations strategy…

First impressions are the basis for unconscious bias. Unconscious bias is the soft prejudices we all have and are unaware of. In today’s world, this lack of awareness can profoundly impact your professional and personal life and the way you unintentionally communicate and think. Overt racism is easy to identify, but how do you identify…

This webinar is provided in collaboration with CPAmerica.  In this “career-fluid” era, everyone—firms, professionals, and clients—are increasingly remixing workload, time, place, and pay into smaller bites to support sustainable growth for all. Leading firms are building career-fluid workplaces, by both intuition and intention. They’re learning what is sustainable for employees is what’s sustainable for firms…

Recruiting, hiring and retaining talent is one of the biggest challenges accounting firms face in today’s market. And with enrollment in college accounting programs down as much as 30%, this isn’t a problem that is going to solve itself anytime soon. During this panel discussion, we will hear from firms of various sizes and people…

They say the only constant is change - and that seems to be true in our profession as well. As accounting marketers, how have our roles changed and where are they headed? What skills are needed now, in the future, and how can we "future-proof" our jobs? In this webinar we'll hear from accounting marketers…