Events
Events
Calendar of Events
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Buyer behavior is evolving at an unprecedented pace, prompting accounting firms to swiftly adapt their business development and marketing strategies. Yet, amid these changes, where are the prevailing trends directing us? Join us on Tuesday, July 30th for a live, interactive webinar as Hinge’s Will Casserly facilitates a research-guided discussion on adapting to changing buyer… |
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This session will explore the current transformation underway in the accounting sector, including the impact of private equity (PE), mergers & acquisitions (M&A), and alternative practice structures. Participants will gain an increased understanding of these industry dynamics that are likely to reshape and redefine the CPA firm of the future, with a particular focus placed… |
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This session will delve deeply into the distinct yet complementary roles of originators and enablers in business development, exploring how each contributes to the success and growth of a firm. Understand the Key Differences: Learn about the core responsibilities and characteristics that differentiate originators, who initiate and drive new business opportunities, from enablers, who provide the… |
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Join a lively conversation with fellow accounting marketers as we explore the essentials of personalization and segmentation in our field. This session offers a chance to share experiences and learn how firms are creatively tailoring their marketing content and campaigns to diverse audiences. We'll discuss real-world examples of successful personalization and segmentation across various channels,… |
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