Events
Events
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
Virtual Campfire: Seat at the Table
How do you earn, or expand, your influence with leadership on marketing strategy? What does it really mean to have "a seat at the table"? In what way can AAM…
AAM High Webinar: Discover the Benefits of Live Chat
Do you want to turn more website visitors into customers? Live Chat can help you get 6x MORE engagement from your website visitors - and turn them from browsers to…
AAM High Webinar: Why Media Relations Still Matters For Accounting Firms
In this world of blogging, social media, e-newsletters, etc., don’t discount the power of media relations and news coverage. So-called “earned media” is a powerful way to elevate your brand,…
Today’s Top Challenges for Large Accounting Firms
Program Description Join Lisa Simpson, Vice President of Firm Services for the AICPA, as she reviews what large firms rank as their top challenges. In addition, she’ll share insights from…
Virtual Campfire: Looking Back, Looking Forward
Pull out your analytics, look back at your strategic plans and New Year's resolutions and let's chat about what worked, what didn't, and what we're focusing on moving forward. Facilitators…
Business Development Roundtable: What Does M&A and PE Really Mean to Firm Business Development Leaders?
The recent AAM Emerge conference – Growth Through Realignment – was largely focused on all things M&A and PE related. There were great speakers and fantastic topics presented. So, join…
New Member Welcome Call
So you’ve joined the Association for Accounting Marketing… Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
Diversity, Equity, & Inclusion Webinar: Recognizing and Combating Unconscious Bias
First impressions are the basis for unconscious bias. Unconscious bias is the soft prejudices we all have and are unaware of. In today’s world, this lack of awareness can profoundly…
Virtual Campfire: The Looming Recession- Fact or Fiction for your Firm?
Everyone is talking about 2023 being the start of another recession; are you feeling that in your firm? How can marketers help to grow and sustain their firms during a…
Virtual Campfire: AI & Automation in Marketing
AI and automation can greatly improve our efficiency in targeting and personalizing campaigns, analyzing large sets of data, and automating repetitive tasks. Is it important to consider the ethical implications…
Diversity, Equity, & Inclusion Webinar: Short Horizons Drive Long-Term Success
This webinar is provided in collaboration with CPAmerica. In this “career-fluid” era, everyone—firms, professionals, and clients—are increasingly remixing workload, time, place, and pay into smaller bites to support sustainable growth…