Events
Events
Diversity, Equity, & Inclusion Webinar: Recognizing and Combating Unconscious Bias
First impressions are the basis for unconscious bias. Unconscious bias is the soft prejudices we all have and are unaware of. In today’s world, this lack of awareness can profoundly impact your professional and personal life and the way you unintentionally communicate and think. Overt racism is easy to identify, but how do you identify…
Virtual Campfire: The Looming Recession- Fact or Fiction for your Firm?
Everyone is talking about 2023 being the start of another recession; are you feeling that in your firm? How can marketers help to grow and sustain their firms during a recession, when much of what we do costs money? Please come prepared to share your outlook on marketing activities for 2023 and creative ways to…
Virtual Campfire: AI & Automation in Marketing
AI and automation can greatly improve our efficiency in targeting and personalizing campaigns, analyzing large sets of data, and automating repetitive tasks. Is it important to consider the ethical implications of using AI such as privacy and bias? How can we ensure we are using these technologies in a responsible and transparent manner? It is…
Diversity, Equity, & Inclusion Webinar: Short Horizons Drive Long-Term Success
This webinar is provided in collaboration with CPAmerica. In this “career-fluid” era, everyone—firms, professionals, and clients—are increasingly remixing workload, time, place, and pay into smaller bites to support sustainable growth for all. Leading firms are building career-fluid workplaces, by both intuition and intention. They’re learning what is sustainable for employees is what’s sustainable for firms…
Diversity, Equity, & Inclusion Webinar- Fighting the War for Talent: How DEI & Marketing Can Give Your Firm an Advantage
Recruiting, hiring and retaining talent is one of the biggest challenges accounting firms face in today’s market. And with enrollment in college accounting programs down as much as 30%, this isn’t a problem that is going to solve itself anytime soon. During this panel discussion, we will hear from firms of various sizes and people…
AAM High! Webinar: The Evolving Role of the Marketer
They say the only constant is change - and that seems to be true in our profession as well. As accounting marketers, how have our roles changed and where are they headed? What skills are needed now, in the future, and how can we "future-proof" our jobs? In this webinar we'll hear from accounting marketers…
Business Development Roundtable: Business Development Compensation
It’s time to address the elephant in the room – Business Development (BD) compensation! We are all curious to find out how and how much BD professionals are compensated. AAM’s BD Committee took an unofficial poll to uncover what BD comp plans look like in the Top 50 to Top 300 firms. What we learned is…
New Member Welcome Call
So you’ve joined the Association for Accounting Marketing… Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: – Connect with other new members – Review member benefits – Learn about AAM Connect, the online…
Virtual Campfire: Recruiting Marketing- How are you fighting (and hopefully winning) the talent war?
Potential employees might be the most important audience we can target. What does "recruiting marketing" mean in your firm? What best practices are you transferring from client acquisition strategies to recruitment marketing? How are your roles changing, given an increased focus on talent acquisition? Please come prepared to share how your firm is fighting (and…
AAM High! Webinar: When a Trend Becomes an Opportunity and How to Market It
It’s not unusual for a partner to return from a conference with an idea for a new service, or a regulation changes that creates an opportunity almost overnight. How should an accounting marketer respond? What role should we take in advising firm leadership on which trends to jump on? How can we quickly build marketing…
Virtual Campfire: Accounting M&A is the New Black
It feels like there is a new accounting firm merger announcement every week, or at least every month! If you're a marketer in an acquiring firm, what have you learned about integrating new firms? If you're a marketer from a firm who has been acquired, how has it affected you, your teams and career path?…
AAM High! Webinar: Differentiating with Anywhere Work and Remote Client Services
If you’re building a specialty practice or industry niche and feeling geographically constrained, or you have team members who resist the commute to clients, positioning your firm for remote client service is a must. In this session, we’ll explore market data showing what firms are doing in this area, ways to develop and deepen client…