Virtual Campfire

Everyone is talking about 2023 being the start of another recession; are you feeling that in your firm? How can marketers help to grow and sustain their firms during a recession, when much of what we do costs money? Please come prepared to share your outlook on marketing activities for 2023 and creative ways to…

AI and automation can greatly improve our efficiency in targeting and personalizing campaigns, analyzing large sets of data, and automating repetitive tasks. Is it important to consider the ethical implications of using AI such as privacy and bias? How can we ensure we are using these technologies in a responsible and transparent manner? It is…

Potential employees might be the most important audience we can target. What does "recruiting marketing" mean in your firm? What best practices are you transferring from client acquisition strategies to recruitment marketing? How are your roles changing, given an increased focus on talent acquisition? Please come prepared to share how your firm is fighting (and…

It feels like there is a new accounting firm merger announcement every week, or at least every month! If you're a marketer in an acquiring firm, what have you learned about integrating new firms? If you're a marketer from a firm who has been acquired, how has it affected you, your teams and career path?…

Everyone used to talk about the funnel. Now the funnel has flipped up-side-down, or been scrapped all together. Please come prepared to share how you're attracting leads, qualifying them, moving them through your version of the infamous funnel and ultimately converting them to wins. SME David Toth David M. Toth is a principal at Winding…

Whether we have a large team or are a department of one, Project Management is a HUGE part of our jobs. How are you structuring your marketing department? What tools are you using to keep your arms around all the moving parts? What changes are you seeing given the ever-evolving role of marketers in accounting…

We'll dive into rebranding, navigating mergers, aligning your firm with messaging and positioning, enforcing brand guidelines, activating your brand effectively, and conducting a brand audit. Join us to gain practical strategies for enhancing brand awareness, fostering consistency, and driving differentiation in a competitive market. Don't miss this opportunity to exchange ideas on optimizing your accounting…

From gaining buy-in to implement a CRM system, to synthesizing the business intelligence we all hope comes out of one - CRM sytems dominate our time and headspace. Let's talk everything CRM. We know you have a lot to say about this topic, so we expect this to be a jam-packed session! SME Timothy Keith…

Discover key insights on leveraging data-driven strategies, measuring campaign effectiveness, and optimizing marketing ROI. We'll consider questions like: How can we harness data to better understand client preferences and behaviors? What metrics should we track to evaluate marketing performance? How can we ensure data privacy and security in our marketing efforts? Don't miss this opportunity…

Remember when social media was new? Us either. A new social channel or community seems to lauch every year. What channels are still relevant? How are you feeding the social media content beast? And are we still asking, "How do you measure it?" Please come prepared to discuss all things social media. Facilitators Raissa Evans…

Join us for our first AAM Virtual Campfire of 2024, where industry marketers will gather to reflect on the wins, strategies, and trends that defined the accounting marketing landscape in 2023. Together, we'll discuss inspiration and anticipation for what's to come in 2024. Why Attend: • Gain insights from industry marketers on successful 2023 marketing…