Virtual Campfire

Join us to explore the practical applications of AI in accounting marketing. We'll discuss how AI tools are currently being used to streamline customer interactions and enhance marketing strategies. Share your experiences, learn from your peers, and gain insights into how AI can be realistically integrated into your marketing efforts. This session is an ideal…

Dive into the practical world of Data Analytics with us. This session is all about sharing experiences and strategies for using data in marketing decisions. Whether you're just starting or looking to refine your skills, we'll discuss how to make sense of data and use it effectively in marketing campaigns. Join us for a collaborative…

Dive into the dynamic world of content marketing, surveying a variety of formats and content types for each phase of the client journey. Together, we'll delve into innovative content strategies, killer storytelling techniques, and the art of creating valuable, client-centric content that drives results. Facilitators Raissa Evans, Weaver Alyson Fieldman, RockIt Results Kelsey Brewer, McGuire Sponsel

Join us to unpack the key takeaways from this year’s annual Summit. This discussion will revolve around lessons learned, the strategic goals we set for the conference, and most importantly, how we can implement these innovative ideas within our firms. It’s an opportunity to share experiences, discuss our collective learning, and explore actionable steps to…

Cross selling remains a major challenge for many accounting marketing teams. Join your AAM colleagues as we share our real-world experiences and practical tips for promoting, incentivizing, and reporting on cross selling successes. Facilitators Raissa Evans, Weaver Alyson Fieldman, RockIt Results Kelsey Brewer, McGuire Sponsel

Explore the foundational tools and technologies that power effective marketing in our upcoming session on the Marketing Tech Stack. Join us as we dive into discussions on choosing the right tools, integrating systems, and leveraging technology to streamline operations and enhance engagement. Whether you’re looking to optimize your current setup or build a tech stack…

Join a lively conversation with fellow accounting marketers as we explore the essentials of personalization and segmentation in our field. This session offers a chance to share experiences and learn how firms are creatively tailoring their marketing content and campaigns to diverse audiences. We'll discuss real-world examples of successful personalization and segmentation across various channels,…

Delve into the crucial topic of budgeting in our next roundtable discussion. In this session we’ll share best practices for planning, allocating, and managing marketing budgets effectively. Learn from peers about overcoming common challenges and balances, measuring ROI, and ensuring your marketing efforts are both cost-effective and impactful. Join us for a practical conversation that…

Join us to discuss how different firms use strategic plans at the firmwide, practice, and industry levels. Explore strategic planning as a framework for goal setting, and explore the many ways that we as marketers can harness its power for action towards growth and other business objectives. SME Alice Lerman, Lerman Strategies Facilitators Alyson Fieldman, RockIt…

Join in the discussion on Project Management where we’ll explore effective tools for oversight and communication, structuring teams for optimal performance, and ensuring projects align with strategic goals. Share your challenges and discuss how to enhance coordination and efficiency in your marketing operations. This roundtable is an excellent opportunity to refine your project management approach…

Join us for our upcoming roundtable discussion where we'll dive into the art of branding in the accounting industry. Discover innovative strategies to differentiate your firm, build a compelling brand identity, and connect more deeply with your target audience. Don't miss this opportunity to exchange ideas with fellow marketing leaders and gain insights that can…

Unlock the secrets of successful inbound marketing in our next roundtable discussion tailored for accounting industry leaders. We'll delve into effective strategies for attracting and engaging clients through high-quality content and targeted marketing efforts. Gain practical insights and share experiences with your peers to enhance your firm's inbound approach and drive growth. SME David Toth,…