Virtual Campfire: Sales and Marketing: Inbound

Unlock the secrets of successful inbound marketing in our next roundtable discussion tailored for accounting industry leaders. We’ll delve into effective strategies for attracting and engaging clients through high-quality content and targeted marketing efforts. Gain practical insights and share experiences with your peers to enhance your firm’s inbound approach and drive growth.

SME

David Toth, Winding River Consulting

David Toth is a distinguished consultant with nearly two decades of expertise in driving strategic growth and transforming practices now focused within the accounting and advisory sectors. Renowned for his forward-thinking approach, David has become a trusted advisor to managing partners and growth and firm leaders, specializing in digital transformation, leadership development, and management consulting. His candid and dynamic style bridges the gap between business strategy and the accounting profession. As a leader at Winding River Consulting’s MPB | Leadership Accelerated program and founder of the Digital Deep Dive Summit, David fosters collaboration among firm leaders and champions digital innovation. Recognized by CPA Practice Advisor and Crain’s Cleveland Business, his work continues to shape the future of the profession.

Ericka Blair, Your Part-Time Controller, LLC

Ericka Blair serves as the Director of Marketing at Your Part-Time Controller, LLC (YPTC), where she leads strategic initiatives to amplify the company’s brand and expand its impact in the nonprofit accounting sector. With over 10 years of experience and a passion for storytelling and creative problem-solving, Ericka oversees all aspects of YPTC’s marketing department, including brand management, creative, content development, and digital strategy.

Facilitators

• Alyson Fieldman, Stambaugh Ness
• Kelsey Brewer, McGuire Sponsel
• Sunny Ricks, Warren Averrett