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Business Development Roundtable: The Rise of Growth Leaders: Shaping the Future of Accounting Firms

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April 1, 2025 @ 11:00 am - 12:00 pm EDT

As the accounting landscape continues to evolve, so too must the leadership driving growth and innovation within firms. Growth leaders are emerging as pivotal figures, bridging the gap between traditional marketing roles and strategic business development. In this session, we’ll explore how growth leaders are shaping the future of accounting firms by driving new revenue streams, fostering client relationships, and positioning firms for long-term success.

Attendees will learn:

  • Mindset: Understand the strategic and growth-oriented mindset that sets growth leaders apart, focusing on long-term vision, innovation, and adaptability to market changes.
  • Skillset: Discover the essential skills growth leaders need, including data-driven decision-making, client relationship management, and cross-functional collaboration to align firm-wide efforts.
  • Toolset: Explore the latest tools and technologies that empower growth leaders to drive marketing, business development, and client
  • engagement, making firms more competitive and forward-thinking.

This session will highlight the increasing importance of growth leaders within accounting firms and provide actionable insights on how to cultivate and empower these professionals to lead your firm into the future. Whether you’re an emerging leader or part of a firm looking to adapt to industry changes, this session will equip you with the knowledge and strategies to thrive in the new era of accounting.

Speaker

Jon Hubbard | Boomer Consulting

Jon Hubbard, Shareholder, Chief Growth Officer & Consultant at Boomer Consulting, Inc. helps accounting firm leaders find success in the areas of leadership, talent and growth. Jon is a facilitator for the Boomer Leadership Academy, Boomer Talent Circle, Boomer Marketing & Business Development Circle and Boomer Operations Circle. He also guides firms to grow and be more effective in the areas of client service, marketing and business development.Jon speaks at various industry conferences, user conferences, state societies, and associations. He is a Storybrand Certified Guide and Certified Kolbe Consultant.

Host

Alex Drost | Connection Builders
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Details

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The Association for Accounting Marketing (AAM) is an association of accounting firm professionals who impact a firm’s growth and sustainability. Members include marketers, business developers, CPAs, firm administrators and businesses that serve the accounting industry. Through industry-leading networking, educational resources and thought leadership, AAM elevates the stature of practice growth, focusing on growing people and, hence, the accounting practices that employ them.