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    • Roundtable: The Seller-Doer Shift: Building Business on Purpose

    Most partners got to partner by doing great client work. Then the firm expects them to bring in new business too, and few were ever taught how. In this panel, partners and BD leaders talk about how they actually do it: finding the time, setting expectations, coaching, accountability, and how client service and BD people…

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The Association for Accounting Marketing (AAM) is an association of accounting firm professionals who impact a firm’s growth and sustainability. Members include marketers, business developers, CPAs, firm administrators and businesses that serve the accounting industry. Through industry-leading networking, educational resources and thought leadership, AAM elevates the stature of practice growth, focusing on growing people and, hence, the accounting practices that employ them.