Virtual Campfire

Cutting through the noise to reach our potential customer can be an uphill battle. How have you changed your overall marketing mix to effectively bring your services to market? How has demand for hybrid events changed our tactics, where is fatigue being seen for different channels or tactics, and is there anything new and different?…

Marketers are often change agents in accounting firms and thus we are focused on fixing things, improving things and identifying ways our firms can do better. Sometimes we can lose sight of the need and importance of celebrating the things that are done well and the people doing them. During this July campfire, we want…

Clear internal communication has never been more critical than now with managing more remote workers while trying to maintain a strong culture that attracts and retains talent. Do you have an intranet, and what role does it play in internal communication? Have you recruited internal ambassadors? Are there regular newsletters or digital streams, and what…

Professional services are constantly evolving to respond to demand, market fit and regulatory changes. As friendly competitors, there's often opportunities to play on each other's strengths. We'll do a deep dive into what service line innovations have come out of gaps to meet the market demand - from developing new service lines, to new modes…

Accountants and advisors are often positioned at the heart of business decision-making and core processes, giving us access to a wealth of data useful to marketing strategy. What are we capturing, and how? Is this data allowing us to do a lifecycle analysis or is it stuck in disparate systems? Are we using it to…

How do you earn, or expand, your influence with leadership on marketing strategy? What does it really mean to have "a seat at the table"? In what way can AAM and our community help each other build respect, credibility, approval and expanded budgets and resources? Facilitators Raissa Evans Raissa joined Weaver as head of digital…