Virtual Campfire
Events
Virtual Campfire: Sales and Marketing: Inbound
Unlock the secrets of successful inbound marketing in our next roundtable discussion tailored for accounting industry leaders. We'll delve into effective strategies for attracting and engaging clients through high-quality content…
Virtual Campfire: Career Development
Join us for an engaging and interactive conversation on career development tailored specifically for accounting marketing and BD professionals. Whether you're just starting out or are a seasoned expert, this…
Virtual Campfire: Building Firm Advocates at Every Level
Ready to turn your colleagues into your biggest advocates? Join our next roundtable to explore innovative strategies for fostering internal engagement and building firm-wide support for your marketing and business…
Virtual Campfire: Key Takeaways from AAM Summit
Join us to unpack the key takeaways from this year’s annual Summit. This discussion will revolve around lessons learned, the strategic goals we set for the conference, and most importantly,…
Virtual Campfire: Podcasting for Leads
Discover how podcasting can become a powerful tool for generating leads in the accounting industry. In our next roundtable, we'll explore the best practices for creating engaging content, building a…
Virtual Campfire: The Art of the Pivot: Responding to Hot Topics
From monumental tax code changes to shifting regulatory priorities, accounting firms are under increasing pressure to react quickly. In this month’s virtual campfire, we’ll explore how marketing leaders can master…
Virtual Campfire: Strategic Expansion
Ready to take your firm to the next level? Join our roundtable to explore the exciting opportunities of strategic expansion. We'll dive into best practices for adding new service offerings…
Virtual Campfire: CX: Client Feedback
Ready to turn client feedback into your secret weapon? Join our lively roundtable where we'll uncover the art of gathering, analyzing, and acting on client insights. Learn how to transform…
Virtual Campfire: Passing the Torch: Guiding Firms Through Leadership Change
Aging partnership models and shifting talent expectations have made smooth leadership transitions more critical than ever. In this session, we’ll explore how marketers can support succession planning by shaping narratives,…
Virtual Campfire: The Employee Experience Advantage: How Marketing Fuels Retention
Employee experience isn’t just an HR initiative anymore—it’s a firmwide differentiator. We’ll dig into how marketing can amplify culture, reinforce values, and strengthen internal communication in ways that directly impact…
Virtual Campfire: Modernizing Your Content Marketing Machine
Content expectations have exploded, but most accounting marketing teams are still asked to do more with the same (or fewer) resources. This conversation explores how to build a sustainable content…
Virtual Campfire: Fueling Growth: Pipeline Strategies That Scale
From niche campaigns to smarter data usage, marketers are being asked to generate more opportunities without adding headcount. In this campfire, we’ll crowdsource practical approaches that scale—automation, evergreen campaigns, partnerships,…