Virtual Campfire: Key Takeaways from AAM Summit

Join us to unpack the key takeaways from this year’s annual Summit. This discussion will revolve around lessons learned, the strategic goals we set for the conference, and most importantly, how we can implement these innovative ideas within our firms. It’s an opportunity to share experiences, discuss our collective learning, and explore actionable steps to integrate these newfound strategies into our everyday marketing practices. Let’s come together to translate our Summit experiences into tangible benefits for our firms and clients.

Speakers: 

Kristen Lewis

Kristen Lewis is the Managing Director of Strategic Growth for Industries and Markets at EisnerAmper. With nearly 25 years of experience in professional services marketing, Kristen is responsible for firm-wide strategic initiatives such as go-to-market planning, marketing sales enablement, and M&A integration growth onboarding. She works to design and implement strategic growth initiatives, build strong niche practices, foster a positive marketing culture, pursue strategic alliances, and help develop the firm’s next generation of market leaders.

Bonnie Buol Ruszczyk

Bonnie Buol Ruszczyk (like “rustic” without the “t”) is a Cornell-certified DEI consultant, and owner of the Accounting MOVE Project, the only annual benchmarking research and advocacy report that equips accounting firms to detect, develop and drive competitive advantages from diversity initiatives and trends. She is also a marketing consultant with bbr companies where she provides strategic guidance, project management and serves as an outsourced marketing director for firms that don’t need that resource full-time. Finally, she is also co-owner of Rally Rounds mastermind groups which provides support, ideas, and accountability for accounting growth professionals. She has served the accounting profession since 2007 and has been named as one of Accounting Today’s Top 100 Most Influential People in Accounting six times.

Facilitators:

• Alyson Fieldman, Stambaugh Ness
• Kelsey Brewer, McGuire Sponsel
• Sunny Ricks, Warren Averrett